Nestle Lion Cereal

Nestle wanted to promote their Lion cereal to a young male audience… on a very limited budget.

They needed some social posts that would hero a number of different products in the Lion breakfast cereal range and speak to their audience through a choice of lenses… music/fashion/sport/tech/esports/gaming.

Teenage boys are notoriously hard to motivate in the morning, but with an energy-inducing cereal to fire them up who knows what they could achieve…

By embedding bowls and bars of the cereal into found footage of people, sky diving, free running and bungee jumping, we could lean into young people’s love of extreme sports at the same time as encouraging their young male audience to start the day ‘Lion Style’.