KFC
Social campaigns, product launches, branding, even staff recruitment... I’ve worked on so many campaigns for KFC I could probably guess the secret recipe. Here’s a small selection…
Recruitment Posters
KFC were short of staff members and needed a recruitment drive for some of their restaurants. I wrote and art directed these window posters to appear in restaurants nationwide.
Stopping the scroll
It’s a tough job to get people’s attention on social media. So with motion designer Kenny Brandenberger we created innovative type animations to promote KFC’s amazing value deals and stop the scroll.
Whether it was FB scrolling or Insta story tapping, we imitated the behaviour of the apps our audience are using to playfully catch attention and introduce the KFC Fill Up Lunch at an incredible price.
Eastern inspired dips
KFC were exploring the launch of a new range of eastern inspired dip flavours. I art directed and helped to craft copy for the posters.
Social campaign, posters, new product concepts
Role: Copy and Art