Fussy Deodorant

Fussy is a natural, refillable deodorant that’s good for your pits and the planet.
The brand needed a fresh, new way to share the benefits of their natural deo with their audience.
So, we leaned into trending ’90s nostalgia and created an epic rap battle inside an armpit. BO didn’t stand a chance.
We even convinced some pore-blocking aluminium aliens to switch to Fussy. Job done.

#BelieveTheFuss